Author Archives: Isabelle Bano

3 email marketing mistakes that make clients go away – part 2

3 email marketing mistakes that make clients go away – part 2

Tweet Some business owners are unknowingly losing clients by making three basic email marketing mistakes. Last week, In part 1 we looked at the first email marketing mistake which is no-opt in. In this blogpost, you will find the two remaining ways to really annoy clients when emailing a newsletter or promotional information to them. 2. NoContinue Reading

3 email marketing mistakes that make clients go away – part 1

3 email marketing mistakes that make clients go away – part 1

Tweet Using email marketing is a good way to stay in touch with clients and potential clients. Some business owners are unknowingly losing clients by making three basic email marketing mistakes. I am going to share a personal story from a client’s perspective to put this into context. These mistakes are really easy to rectifyContinue Reading

How to make a good impression in 60 seconds

How to make a good impression in 60 seconds

Tweet Often when you meet someone for the first time, they will be curious about what you do (for a living). The spotlight is on you and you want to make the best impression you can. How do you introduce yourself in the quickest and clearest way for someone else to understand what you doContinue Reading

Oops, I’ve made a mistake

Oops, I’ve made a mistake

With the use of new technologies and time pressure, it’s easy to make typos or publish incorrect information. Of course that looks unprofessional, so what do you do when it happens?Continue Reading

A simple way to be more productive

A simple way to be more productive

If you are overwhelmed at work or busy running your business, you may think that sleep is just a waste of time. Less sleep means more hours available in the day to go through the to-do list.Continue Reading

Find out where you are wasting your time

Find out where you are wasting your time

Your core values are unique to you. Identifying them helps you set yourself apart from others offering similar services. By knowing who you are and what is special about you, you can align your personal values with your business values or those of the organisation you want to work for.Continue Reading

How to differentiate yourself with your core values

How to differentiate yourself with your core values

By knowing who you are and what is special about you, you can align your personal values with your business values or those of the organisation you want to work for.Continue Reading